25th to 27th September 2015 the National Autodrom at Monza hosted Truck Emotion 2015. Amongst the numerous exhibitors was Italiana Rimorchi srl which shortly will be celebrating its first anniversary.
Excellent weather conditions and a great lively atmosphere created by the organisors created a favourable climate for relaxed and unhurried meetings between suppliers and leading personalities in the Italian transport industry.
Italiana Rimorchi presented three products each being an example of the broad spectrum of the three Italian brands offered by the company. The Cardi brand was highlighted by its flagship light weight tipper trailer . Merker was represented by the popular extendable universal container chassis trailer and finally the Viberti brand demonstrated its curtainsider ideally matched for international transport.
The first day was dominated by journalists and press photographers who were attracted to the Italiana Rimorchi exhibition stand by the interesting array of features specially prepared by Italiana Rimorchi commercial division personnel. Business clients occupied the stand for the remainder of the time.
“I am delighted to support our colleagues at such a clearly popular event which is taking place in a magnificently situated historical location which is Monza. Early attendance at our stand and enthusiasm demonstrated by both Clients and journalists exceeded expectations. Our brands are clearly well on the way to taking poll position in the future in the Italian market alongside our remaining brands which today are leaders in their own markets.”- commented Jack Kurowski, PR and Marketing Director, Wielton Group.
“It’s been an unprecedented showing for us and great to see our three brands together. We have overcome many initial difficulties and I believe we have the correct formula to grow the business and achieve our objective as the Number 1 player on the Italian market. Monza has been a great place to demonstrate our ambitions” – remarked Andrea Bettini , Managing Director of Italiana Rimorchi srl.
“The exhibition reinforces our commercial team’s determination to be nearer to our Clients. We have worked intensively this year to build client relations thanks to which we are ahead of plan for this year. Everything suggests that we will exceed sales expectations for the first full year of trading which is quickly approaching. This will a great way to celebrate our first anniversary” – summarised Roberto Mollo, Commercial Director of Italiana Rimorchi srl.
We hope our Clients enjoyed the show at Monza as much as the team at Italiana Rimorchi – see you at Monza again next year.